Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? A: geographic segmentation B: benefit segmentation C: occasion segmentation D: demographic segmentation
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? A: geographic segmentation B: benefit segmentation C: occasion segmentation D: demographic segmentation
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