You’ve developed a product for consumers and priced it at a level they are willing to pay. You’ve established the stores where consumers can purchase your product and launched an advertising campaign to let consumers know about the product. Collectively, these four elements are known as the: A: Marketing mix B: Product mix C: .Marketing concept D: Value proposition

Marketing research that compares your product or service with products or services of other companies in the market is called __________ research A: product or service B: Market C: consumer D: competitive

All of the following are elements in a marketing mix except ______ . A: plan B: place C: price D: product

​The marketing strategy section of a business plan，mainly elaborates on products, prices, promotion, and distribution strategies, and builds an overall marketing strategy and a general policy for products or services. ‎​‎

________ means marketing a product in a foreign market without making any changes to the product. A: Product adaptation B: Product invention C: Communication adaptation D: Straight product extension E: Product augmentation