Good marketing managers know that:
A: marketing strategies can't influence consumer "wants."
B: marketers can't create internal drives in consumers.
C: it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do.
D: All of the above are true.
A: marketing strategies can't influence consumer "wants."
B: marketers can't create internal drives in consumers.
C: it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do.
D: All of the above are true.
举一反三
- Marketing is: A: A) a very broad set of activities required to ensure that consumers can get the products and services they want and need. B: B) limited to only selling and advertising. C: C) purchasing goods and services that most consumers don't need using aggressive tactics to overcome consumer resistance. D: D) making a good product that sells itself. E: E) producing goods and/or services.
- What are Xiaomi's marketing strategies? ( ) A: Network marketing strategies B: Hunger marketing strategy C: Word-of-mouth marketing strategy D: Release new products with high profile and low price strategy
- Market targeting can’t be carried out at ( ）level. A: Mass Marketing B: Segmented Marketing C: Macro Marketing D: Micro Marketing
- What marketers need to do is to construct a seller-driven marketing strategy.
- Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.