Business people must take criticisms of marketing seriously because
A: it affects the product's functionality.
B: it identifies the consumers buying the product
C: many consumers have the same attitude
D: businesses need the demographic data
A: it affects the product's functionality.
B: it identifies the consumers buying the product
C: many consumers have the same attitude
D: businesses need the demographic data
举一反三
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
- Price discrimination occurs when: A: the same product is sold by a firm to different consumers for different prices. B: consumers sell products to one another. C: the same product is produced by a firm with different costs of production. D: a firm charges the same price to consumers with different levels of income.
- You’ve developed a product for consumers and priced it at a level they are willing to pay. You’ve established the stores where consumers can purchase your product and launched an advertising campaign to let consumers know about the product. Collectively, these four elements are known as the: A: Marketing mix B: Product mix C: .Marketing concept D: Value proposition
- I think of marketing as the ________ of product, price, distribution, promotion and people to satisfy consumers at a profit. A: manipulation B: commonality C: lifeblood D: profitability
- 6. _________ the manufacturers' repeated claims that the product is safe, many people have stopped buying it.