A: it affects the product's functionality.
B: it identifies the consumers buying the product
C: many consumers have the same attitude
D: businesses need the demographic data
举一反三
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
- Price discrimination occurs when: A: the same product is sold by a firm to different consumers for different prices. B: consumers sell products to one another. C: the same product is produced by a firm with different costs of production. D: a firm charges the same price to consumers with different levels of income.
- You’ve developed a product for consumers and priced it at a level they are willing to pay. You’ve established the stores where consumers can purchase your product and launched an advertising campaign to let consumers know about the product. Collectively, these four elements are known as the: A: Marketing mix B: Product mix C: .Marketing concept D: Value proposition
- I think of marketing as the ________ of product, price, distribution, promotion and people to satisfy consumers at a profit. A: manipulation B: commonality C: lifeblood D: profitability
- 6. _________ the manufacturers' repeated claims that the product is safe, many people have stopped buying it.
内容
- 0
What does the success of KFC's chicken PK campaign tell us? A: Consumers understand product design better than employees B: The enterprise should leave the work of product design entirely to the consumers C: Participatory marketing will become an important way of marketing D: The success of the KFC chicken PK campaign is just one example
- 1
What does the success of KFC's chicken PK campaign tell us? A: Consumers understand product design better than employees B: The enterprise should leave the work of product design entirely to the consumers C: Participatory marketing will become an important approach to marketing D: The success of the KFC chicken PK campaign is only one example
- 2
How does a producer adjust the product price? A: If nobody buys a product at a particular price, he adjusts it higher. B: If some consumers buy it, but not enough to buy everything produced, producers must increase the price. C: If some consumers buy it, but not enough to buy everything produced, producers must increase the supply. D: Even if there is constant high demand for a product individual producers need to keep the price down.
- 3
Advertising, in its simplest form, is the way in which the (__) or (__) of a product communicates with consumers via a (__), or many different (__).
- 4
______ is changing the way that consumers use media and also having an impact on how consumers acquire product information.