Using the push strategy is most appropriate when ________.
A: consumers are able to perceive differences between brands
B: the product being sold is an impulse item
C: there is high brand loyalty for the product
D: the product is a high involvement purchase
E: consumers choose the brand before they go to the store
A: consumers are able to perceive differences between brands
B: the product being sold is an impulse item
C: there is high brand loyalty for the product
D: the product is a high involvement purchase
E: consumers choose the brand before they go to the store
举一反三
- Reading comprehension: It can be implied that _____. A: the consumers had little chance to choose commodities in the past B: the customers knew the product well when they purchase it in the past C: the customer is unwilling to get information about the product before they buy it D: the customers have no access to the product information before they buy it
- The example of Cannon advertisement that displays consumers its specification, features and so on illustrates the function of advertising that it provides product and brand information.
- When a firm uses an established brand to introduce a new product, it is called a brand ________.
- Price discrimination occurs when: A: the same product is sold by a firm to different consumers for different prices. B: consumers sell products to one another. C: the same product is produced by a firm with different costs of production. D: a firm charges the same price to consumers with different levels of income.
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.