A: consumers are able to perceive differences between brands
B: the product being sold is an impulse item
C: there is high brand loyalty for the product
D: the product is a high involvement purchase
E: consumers choose the brand before they go to the store
举一反三
- Reading comprehension: It can be implied that _____. A: the consumers had little chance to choose commodities in the past B: the customers knew the product well when they purchase it in the past C: the customer is unwilling to get information about the product before they buy it D: the customers have no access to the product information before they buy it
- The example of Cannon advertisement that displays consumers its specification, features and so on illustrates the function of advertising that it provides product and brand information.
- When a firm uses an established brand to introduce a new product, it is called a brand ________.
- Price discrimination occurs when: A: the same product is sold by a firm to different consumers for different prices. B: consumers sell products to one another. C: the same product is produced by a firm with different costs of production. D: a firm charges the same price to consumers with different levels of income.
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
内容
- 0
When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand
- 1
Price is the sum of all the ______ that consumers exchange for the benefits of having or using the product or service.
- 2
You’ve developed a product for consumers and priced it at a level they are willing to pay. You’ve established the stores where consumers can purchase your product and launched an advertising campaign to let consumers know about the product. Collectively, these four elements are known as the: A: Marketing mix B: Product mix C: .Marketing concept D: Value proposition
- 3
When consumers are dissatisfied with their current product, despite of the established habit, advertising ______.
- 4
Consumers go through five stages in the process of adopting a new product: ______ ______ ______ ______ and adoption.