举一反三
- A company that competes by offering unique products that are widely valued by customers is following a ________. A: leadership strategy B: differentiation strategy C: focus strategy D: functional strategy
- "Achieving superior customer satisfaction by providing the highest quality products to our customers" is an example of a tactical plan.
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- 6.When an enterprise is in a wide market and its competitive advantage is differentiated, then it can be seen that the basic competitive strategy of the enterprise is A: Differential focus strategy B: High difference positioning strategy C: Low cost positioning strategy D: Cost focus strategy
- 8.It seems that the right atitude plays an important part in achieving success.
内容
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In the body part, _________ are used to make the reader focus on important points.
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A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a____ over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.( ) A: niche market B: competitive advantage C: stronger customer loyalty D: higher market share
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A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches. This is called ( ).
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The film of oil between the rings and the liner is not only essential for the lubrication but also plays an important part in achieving （）.
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A company whose goal is to retain its ideal size and market share is employing which kind of strategy? A: noncorporate B: growth C: renewal D: stability