A firm employing a focus strategy concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market。（ ）
举一反三
- A company that competes by offering unique products that are widely valued by customers is following a ________. A: leadership strategy B: differentiation strategy C: focus strategy D: functional strategy
- "Achieving superior customer satisfaction by providing the highest quality products to our customers" is an example of a tactical plan.
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- 6.When an enterprise is in a wide market and its competitive advantage is differentiated, then it can be seen that the basic competitive strategy of the enterprise is A: Differential focus strategy B: High difference positioning strategy C: Low cost positioning strategy D: Cost focus strategy
- 8.It seems that the right atitude plays an important part in achieving success.