Catherine Cho, Director of Marketing Research at Vitalglow Pty Ltd, is evaluating consumer acceptance of a new toothpaste package. Her staff report that 17% of a random sample of 200 Darwin households
举一反三
- Consumer marketing research is a
- A marketing research firm, in conducting a comparative taste test, provided three types of peanut butter to a sample of households randomly selected within the state. Which of the four methods of data collection is involved when people are asked to compare the three types of peanut butter?
- Marketing research that compares your product or service with products or services of other companies in the market is called __________ research A: product or service B: Market C: consumer D: competitive
- If the goal of marketing research is to shed light on the real nature of a problem and to suggest possible solutions or new ideas, the research is said to be ________.
- Which of the following methods of market research is not an example of "primary research"? ( ) A: Questionnaires B: A company’s own sales statistics and records C: Test marketing D: Consumer panels