Reading comprehension: It can be implied that _____.
A: the consumers had little chance to choose commodities in the past
B: the customers knew the product well when they purchase it in the past
C: the customer is unwilling to get information about the product before they buy it
D: the customers have no access to the product information before they buy it
A: the consumers had little chance to choose commodities in the past
B: the customers knew the product well when they purchase it in the past
C: the customer is unwilling to get information about the product before they buy it
D: the customers have no access to the product information before they buy it
举一反三
- Which of the following is NOT what marketers at the attention stage should focus on?( ) A: Letting customers know that they need a product B: Motivating customers to buy C: Informing customers that the company exists D: Raising customer awareness of the product
- The use of music in supermarkets______ A: may lead customers to pay more for a product B: can increase sales of a specific product C: makes people buy more foreign wine D: causes customers to buy more in the shop
- To sum up, how can the product presenter create an information gap between the customer and the product? A: Try to provide limited information about the product for the listener. B: Find out what kind of demand for the product can be used as a hook. C: Demonstrate how the product can benefit the listener with evidences. D: Ensure the listener will get not only the product but good service.
- (From the Reading, not video) What persona plays a key role in telling investors, customers, and potential employees about how great a new product will be, even before the new product is built?
- Using the push strategy is most appropriate when ________. A: consumers are able to perceive differences between brands B: the product being sold is an impulse item C: there is high brand loyalty for the product D: the product is a high involvement purchase E: consumers choose the brand before they go to the store