A: Try to provide limited information about the product for the listener.
B: Find out what kind of demand for the product can be used as a hook.
C: Demonstrate how the product can benefit the listener with evidences.
D: Ensure the listener will get not only the product but good service.
举一反三
- 中国大学MOOC: To sum up, how can the product presenter create an information gap between the customer and the product?
- The goal of positioning is to create a clear and positive image about____.( ) A: how a product competes against competitors B: what a product is about C: where consumers can get a product D: when a product will reach the market
- What are the purpose of product promotion ( )? A: To increase sales of products B: To differentiate the product from the competitor’s product C: To stimulate demand for a product D: To provide information about the features and uses of the product
- Reading comprehension: It can be implied that _____. A: the consumers had little chance to choose commodities in the past B: the customers knew the product well when they purchase it in the past C: the customer is unwilling to get information about the product before they buy it D: the customers have no access to the product information before they buy it
- ( ) is NOT one of the core components of 4P theory of marketing. A: The product or service that the customer obtains B: How much the customer pays for the product C: How the product is distributed to the customer D: How to communicate with the customer
内容
- 0
Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- 1
中国大学MOOC: A(n) ____________ product is a product that can only be perceived indirectly.
- 2
中国大学MOOC: What can a presenter choose to do in order to introduce a product to a target customer?
- 3
A product can be ______.( ) A: an idea B: a service C: a person D: a good
- 4
What can a presenter choose to do in order to introduce a product to a target customer? A: Demonstrating everything that can benefit the customer. B: Communicating with the customers on something they like or need. C: Getting across the brand new design philosophy to the customer. D: Making sure the customer having experienced the product fully.