Which of the following is an example of discrete data from a primary source？（ ）
A: A colleague's measurement of the distance from the office to the head office
B: A report in a newspaper giving retail sales for the month
C: An eyewitness account of the number of customers
D: A website showing the average height for children aged seven
A: A colleague's measurement of the distance from the office to the head office
B: A report in a newspaper giving retail sales for the month
C: An eyewitness account of the number of customers
D: A website showing the average height for children aged seven
举一反三
- In the market research phase, research is either primary or secondary research, which of the following ones are primary research data? A: Data collected from surveys B: Data collected from feedback C: Data collected from library D: Data collected from journal
- Cash collections from customers include thecurrent month’s cash sales plus collections on credit sales.
- Which of the following is an example of direct selling? A: E&OE sells its herbal skincare products exclusively through its stand-alone stores. B: TCJ is a telemarketing firm that sells products from a number of different suppliers. C: Jayne's sells most of its products to customers through home sales parties. D: J3 is an online shopping portal where customers can buy directly from manufacturers.
- Which TWO of the following are credit entries in the receivables ledger control account? A: Cash paid to credit suppliers B: Discounts received C: Irrecoverable debts D: Sales returns from credit customers
- Which of the following represents a technique used to obtain primary data? A: gaining access to an unpublished government report from the Federal Trade Commission (FTC) B: conducting personal interviews with potential customers C: establishing a database to store and cross-index articles from leading academics and researchers D: reviewing the best-selling trade books and textbooks that present marketing principles