Which of the following represents a technique used to obtain primary data?
A: gaining access to an unpublished government report from the Federal Trade Commission (FTC)
B: conducting personal interviews with potential customers
C: establishing a database to store and cross-index articles from leading academics and researchers
D: reviewing the best-selling trade books and textbooks that present marketing principles
A: gaining access to an unpublished government report from the Federal Trade Commission (FTC)
B: conducting personal interviews with potential customers
C: establishing a database to store and cross-index articles from leading academics and researchers
D: reviewing the best-selling trade books and textbooks that present marketing principles
举一反三
- In the market research phase, research is either primary or secondary research, which of the following ones are primary research data? A: Data collected from surveys B: Data collected from feedback C: Data collected from library D: Data collected from journal
- You can gather the information for the report from the following sources: A: evious reports B: eference books C: Internet D: articles E: complaints F: surveys G: personal observations H: gossips
- Which of the following is an example of discrete data from a primary source？（ ） A: A colleague's measurement of the distance from the office to the head office B: A report in a newspaper giving retail sales for the month C: An eyewitness account of the number of customers D: A website showing the average height for children aged seven
- The first step in the marketing research process is to A: define the problem and determine the present situation. B: collect relevant data from primary and secondary sources. C: analyze the research data. D: decide upon the best ethical solution.
- Which of the following is a TRUE statement? A: Everyone benefits from free trade. B: Only exporters benefit from trade. C: All producers benefit from trade and but not all consumers benefit. D: Free trade harms domestic producers of goods that face import competition.