The first step in the marketing research process is to
A: define the problem and determine the present situation.
B: collect relevant data from primary and secondary sources.
C: analyze the research data.
D: decide upon the best ethical solution.
A: define the problem and determine the present situation.
B: collect relevant data from primary and secondary sources.
C: analyze the research data.
D: decide upon the best ethical solution.
举一反三
- Since secondary data provide a good starting point for research and often help define problems and research objectives, companies do not need to collect primary data.
- In the market research phase, research is either primary or secondary research, which of the following ones are primary research data? A: Data collected from surveys B: Data collected from feedback C: Data collected from library D: Data collected from journal
- What are the main sources of marketing research information？: higher research|primary research|secondary research|thirdly research
- When American Airlines decided to review new ideas aimed at first-class passengers on very long flights， like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV， their first step in the marketing research process was to ________。（ ） A: develop the research plan B: define the problem and research objectives C: collect the information D: analyze the information E: make the decision
- There are five steps to conduct a marketing research( ) A: Define the problem and research objectives B: Develop the research plan C: Collect the information D: Analyze the information E: Make an advertisement F: Report the<br/>findings