Since secondary data provide a good starting point for research and often help define problems and research objectives, companies do not need to collect primary data.
举一反三
- The first step in the marketing research process is to A: define the problem and determine the present situation. B: collect relevant data from primary and secondary sources. C: analyze the research data. D: decide upon the best ethical solution.
- In the market research phase, research is either primary or secondary research, which of the following ones are primary research data? A: Data collected from surveys B: Data collected from feedback C: Data collected from library D: Data collected from journal
- Dissertations can be solely based on secondary data without the need<br/>for primary data.() A: √ B: ×
- 中国大学MOOC: Which research method can be used to collect primary data?
- 中国大学MOOC: Dissertations can be solely based on secondary data without the need for primary data.