The width of the product mix is equal to the number of product lines within a company.
举一反三
- The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.
- The difference between the product line and the product mix is the product mix is the combination of all the product lines. (<br/>)
- Product mix are including .
- Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.
- In the marketing mix, _______is about the product's features.