The difference between the product line and the product mix is the product mix is the combination of all the product lines. (
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举一反三
- The width of the product mix is equal to the number of product lines within a company.
- A product's marketing _________ is the combination of the 4 Ps: product, price, place and promotion. A: segment B: share C: strategy D: mix
- Product mix are including .
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing