A: 正确
B: 错误
举一反三
- If firms wish to maximize their market share, they should opt for market-skimming pricing. A: 正确 B: 错误
- f the supply of a good in a market is limited, a company may follow a _____ approach to maximize revenue and to match demand to supply. A: penetration pricing B: psychological pricing C: full-cost pricing D: price skimming E: variable-cost pricing
- If a company has as its objective to reach a market segment that is relatively price insensitive and thus willing to pay a premium price for the value received, it will most likely use a pricing strategy called ____: A: penetration pricing. B: everyday low pricing. C: value-based pricing. D: skimming pricing.
- ________ are those runner-up firms that are working to increase their market share in an<br/>industry. A: Market leaders B: Market challengers C: Market followers D: Market nichers
- Which of the following pricing strategies would likely be used in a market where no other competitive products are available ?() A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing
内容
- 0
请翻译下列句子。 It can help them assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities.
- 1
Refer to Figure 12.1. Six firms that produce chewing gum have formed a cartel. The cartel faces the market demand curve given by D. To maximize profits, the cartel should produce ________ packs of chewing gum and the price should be ________.
- 2
An organisation should compare its sales from a product or service in a specified market to the sales earned by the entity with the largest market share, not the total sales in the market as a whole.( )
- 3
In perfect competition, ________. A: there are restrictions on entry into the market B: firms in the market have advantages over firms that plan to enter the market C: only firms know their competitors' prices D: there are many firms that sell identical products
- 4
Which of the following is a definition of the Market Skimming pricing strategy? A: Add a profit margin to the total cost of producing the item B: Add a profit margin to the marginal cost of producing the item C: Set a high price initially then lower gradually to increase demand D: Set a low price initially to get a large market share, increase later