If a company has as its objective to reach a market segment that is relatively price insensitive and thus willing to pay a premium price for the value received, it will most likely use a pricing strategy called ____:
A: penetration pricing.
B: everyday low pricing.
C: value-based pricing.
D: skimming pricing.
A: penetration pricing.
B: everyday low pricing.
C: value-based pricing.
D: skimming pricing.
举一反三
- Value-based pricing uses the buyers’( )as the key to pricing. A: Perceptions of value B: Need of value C: Demand of value D: Seller’s cost
- Which of the following pricing strategies would likely be used in a market where no other competitive products are available ？（） A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing
- f the supply of a good in a market is limited, a company may follow a _____ approach to maximize revenue and to match demand to supply. A: penetration pricing B: psychological pricing C: full-cost pricing D: price skimming E: variable-cost pricing
- The limitation of Black-Scholes option pricing model is that it is only suitable for American option pricing.
- The limitation of Black-Scholes option pricing model is that it is only suitable for American option pricing. A: 正确 B: 错误