举一反三
- Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- In evaluating different market segments, a company must pay attention to three factors. They are:
内容
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Which of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
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Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning. A: market targeting B: marketing implementation C: supply-chain analysis D: price discrimination E: market diversification
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( )is dividing a market into smaller segments with distinct needs, characteristics or behavior that might require separate marketing strategies or mix.
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Marketing research needs to be an ongoing process at a firm since changes in the marketplace and among consumers is a continuous process.
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This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B) A: A. Marketing Plan B: B. Marketing management process C: C. Market research D: D. Market procedure