It is evident that China has enjoyed one of the fastest rising trends in demand for international brand.
举一反三
- ________ can be defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.
- Brand can be divided into several types: Service brand and Retail brand.
- _________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness
- In China, the certificate of origin is generally issued by one government authority, and that is the China Chamber of International Commerce.
- Brand mantras are typically designed to capture the brand's points-of-parity, that is, what is unique about the brand.