Marketing communications
举一反三
- ________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ） A: Marketing communications B: Internal marketing C: Marketing research D: Market segmentation E: Marketing planning
- 7. The conference is about ______. A: international marketing B: building international relations C: globalising communications
- In a marketing plan, the financial projections include a sales forecast, expense forecast, and ________. A: situation analysis B: list of tactics C: communications strategy D: break-even analysis E: implementation controls
- Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors? A: comparative-parity method B: objective-and-task method C: affordable method D: competitive-parity method E: percentage-of-sales method
- The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action. A: sales promotions B: personal selling C: advertising D: direct and interactive marketing E: events