Customer equity refers to the total combined customer lifetime value of all of the company's current and potential customers.
举一反三
- Customers' lifetime value refers to the total revenue that each customer may bring to a company in the future, including customers'? A: historical value B: current value C: potential value D: surplus value
- A company's ________ includes all the experiences the customer will have on the way to obtaining and using the offering. A: value proposition B: value delivery system C: customer-value analysis D: total customer benefit E: total customer cost
- SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______. A: brand loyalty B: customer equity C: customer-perceived value D: customer lifetime value E: a societal marketing campaigns
- From Angela’s point of view, customer satisfaction has nothing to do with potential customers.
- A “customer culture”refers to the social and political influence on customers.