举一反三
- Customers' lifetime value refers to the total revenue that each customer may bring to a company in the future, including customers'? A: historical value B: current value C: potential value D: surplus value
- A company's ________ includes all the experiences the customer will have on the way to obtaining and using the offering. A: value proposition B: value delivery system C: customer-value analysis D: total customer benefit E: total customer cost
- SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______. A: brand loyalty B: customer equity C: customer-perceived value D: customer lifetime value E: a societal marketing campaigns
- From Angela’s point of view, customer satisfaction has nothing to do with potential customers.
- A “customer culture”refers to the social and political influence on customers.
内容
- 0
The costs of _______ are much lower than the costs of recruiting new customers. A: customer satisfaction B: customer loyalty C: customer value D: customer retention
- 1
Advertising communication might include communication between a company and ( )． A: its current customers B: potential customers C: its former customers D: all of the above
- 2
The societal marketing concept seeks to establish a balance between<br/>________.<br/>() A: customer lifetime value and customer equity B: an inside-out perspective and an outside-in perspective C: consumer short-run wants and consumer long-run welfare D: marketing mixes and market offerings
- 3
A satisfactory quotation can be written in the following way: ______ ( ) A: ending the quotation with an optimistic tone B: answering all the inquiries from the potential customers C: encouraging the customer to make an order D: appreciation
- 4
Through what channels we can secure all the necessary information about a potential customer?