Which one of the following activities would most likely be considered a long-run pricing decision?
A: one-time-only special order pricing that would result in achieving the break-even point
B: product mix adjustments in a competitive market
C: setting prices to generate a reasonable rate of return on investment
D: changing prices in response to weak demand
A: one-time-only special order pricing that would result in achieving the break-even point
B: product mix adjustments in a competitive market
C: setting prices to generate a reasonable rate of return on investment
D: changing prices in response to weak demand
举一反三
- Which of the following pricing strategies would likely be used in a market where no other competitive products are available ？（） A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- Which of the following factors would be likely to influence an organisation's pricing decision for its products?
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing
- In the initial stage of the product life cycle, the pricing strategy that sets high product prices in order to maximize profits is called the penetration pricing strategy.