A market is a general plan about how to organize the marketing activities for a product.
举一反三
- A market ___________ is a general plan about how to organize the marketing activities for a product. A: segment B: research C: strategy D: mix
- ________ means marketing a product in a foreign market without making any changes to the product. A: Product adaptation B: Product invention C: Communication adaptation D: Straight product extension E: Product augmentation
- All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B) A: A. Marketing Plan B: B. Marketing management process C: C. Market research D: D. Market procedure
- A ________ specifically details how you plan to find customers and to sell your product. A: sales analysis B: business plan C: competitive strategy D: market strategy