Red, white, pink, purple – what is your favorite color? We are all sensitive to color. There are some colors we like a lot and some we don't like at all. Some colors comfort us, others excite us, some make us happy, and others make us sad. People are affected by color more than they realize because color is tied to all aspects of our lives. Experts in colorgenics, the study of the language of color, believe that the colors we wear say a lot about us. Do you know why you select a shirt or dress of a certain color when you look through your clothes in the morning? Colorgenics experts say that we unconsciously choose to wear certain colors in order to communicate our desires, emotions, and needs. Colorgenics experts claim that our clothes send messages to others about our mood, personality, and desires. Pink expresses the peace and contentment of the wearer. People who often wear pink are supposed to be warm and understanding. The message is that you would like to share your peace and happiness with others. Red garments, on the other hand, indicate a high level of physical energy. People who wear red like to take life at a fast pace. Brown is the color of wealth, and it shows a need for independence and material security. Wearers of green have a love of nature and enjoy peaceful moments. They often like to be left alone with their thoughts. Although colorgenics may be a recent area of study, associating colors with emotions is not new. Colors have always been used to describe not only our feelings but also our physical health and attitudes. "Red with rage" describes anger; "in the pink" means to be in good health; "feeling blue" is a sad way to feel; and "green with envy" indicates a jealous attitude. In conclusion, the study of color can help us to understand ourselves and to improve our lives. It offers an alternative way to heal the body and spirit, and it can help us understand what others are trying to communicate.