pricing: a pricing approach that considers the psychology of prices and not simply the economics; the price is used to say something about the product.
举一反三
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- Which of the following is true of optional-product pricing? A: It involves capitalizing on low value by-products. B: It involves pricing products that can be added to the base product. C: It is used to price a company's main product. D: It involves setting geographically-specific prices. E: It is used to price products that must be used with the company's main product.
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- The most frequently used pricing methods are ( ). A: Floating pricing B: flexible pricing C: Partially fixed price and partial unfixed price D: fixed pricing
- In the initial stage of the product life cycle, the pricing strategy that sets high product prices in order to maximize profits is called the penetration pricing strategy.