Textbooks represent an 11 billion dollar industry, up from $8 billion in 2014. Textbook publisher Pearson is the largest publisher—of any kind—in the world.
It costs about $1 million to create a new textbook. A freshman textbook will have dozens of contributors, from subject-matter experts through graphic and layout artists to expert reviewers and classroom testers. Textbook publishers connect professors, instructors and students in ways that alternatives, such as Open E-Textbooks and Open Educational Resources, simply do not. This connection happens not only by means of collaborative development, review and testing, but also at conferences where faculty regularly decide on their textbooks and curricula for the coming year.
It is true that textbook publishers have recently reported losses, largely due to students renting or buying used print textbooks. But this can be chalked up to the exorbitant cost of their books—which has increased over 1,000 percent since 1977. A reshuffling of the textbook industry may well be in order. But this does not mean the end of the textbook itself.
While they may not be as dynamic as an iPad, textbooks are not passive or lifeless. For example, over the centuries, they have simulated dialogue in a number of ways. From 1800 to the present day, textbooks have done this by posing questions for students to answer inductively. That means students are asked to use their individual experience to come up with answers to general questions. Today’s psychology texts, for example, ask: “How much of your personality do you think you inherited?” while ones in physics say: “How can you predict where the ball you tossed will land?”
Experts observe that “textbooks come in layers, something like an onion.” For the active learner, engaging with a textbook can be an interactive experience: Readers proceed at their own pace. They “customize” their books by engaging with different layers and linkages. Highlighting, Post-It notes, dog-ears and other techniques allow for further customization that students value in print books over digital forms of books.
It costs about $1 million to create a new textbook. A freshman textbook will have dozens of contributors, from subject-matter experts through graphic and layout artists to expert reviewers and classroom testers. Textbook publishers connect professors, instructors and students in ways that alternatives, such as Open E-Textbooks and Open Educational Resources, simply do not. This connection happens not only by means of collaborative development, review and testing, but also at conferences where faculty regularly decide on their textbooks and curricula for the coming year.
It is true that textbook publishers have recently reported losses, largely due to students renting or buying used print textbooks. But this can be chalked up to the exorbitant cost of their books—which has increased over 1,000 percent since 1977. A reshuffling of the textbook industry may well be in order. But this does not mean the end of the textbook itself.
While they may not be as dynamic as an iPad, textbooks are not passive or lifeless. For example, over the centuries, they have simulated dialogue in a number of ways. From 1800 to the present day, textbooks have done this by posing questions for students to answer inductively. That means students are asked to use their individual experience to come up with answers to general questions. Today’s psychology texts, for example, ask: “How much of your personality do you think you inherited?” while ones in physics say: “How can you predict where the ball you tossed will land?”
Experts observe that “textbooks come in layers, something like an onion.” For the active learner, engaging with a textbook can be an interactive experience: Readers proceed at their own pace. They “customize” their books by engaging with different layers and linkages. Highlighting, Post-It notes, dog-ears and other techniques allow for further customization that students value in print books over digital forms of books.
举一反三
- 65. What do experts say about students using textbooks? A: A) They can digitalize the prints easily. B: B) They can lean in an interactive way. C: C) They can purchase customize versions. D: D) They can adapt the material themselves.
- You have a big exam for world history on Friday. You realize you haven't done any of the reading assignments. You spend all night reading several chapters from the textbook. What kind of writing is in your textbook?
- This textbook is for the _______ students, not for the beginners.
- Questions 21 and 22 are based on the following news. At the end of the news item, you will be given 10 seconds to answer the questions. Now, listen to the news. What is happening to the schools in Fairfax County this school year() A: 15 schools have started social studies. B: 15 schools have used digital textbooks. C: Students are ready to use electronic resources. D: Digital textbooks are used for social studies.
- Passage One Questions 16 to 18 are based on the conversation you have just heard. How should students prepare for an exam according to the speaker?() A: By reading the textbooks carefully again. B: By reviewing only the marked parts. C: By focusing on the notes in the margins. D: By comparing notes with their classmates.