A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches. This is called ( ).
举一反三
- Full market coverage occurs when a firm tries to serve all segments in an entire market. ( )
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- A firm employing a focus strategy concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market。（ ）
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing