Which method of pricing is most easily applied when two or more markets for the product or service can be kept entirely separate from each other?
A: Price discrimination
B: Product line pricing
C: Skimming
D: Volume discounting
A: Price discrimination
B: Product line pricing
C: Skimming
D: Volume discounting
举一反三
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing
- New product pricing strategies contain skimming pricing, penetration pricing and neutral pricing strategies. (<br/>)
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- Which of the following pricing strategies would likely be used in a market where no other competitive products are available ？（） A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing