In market-penetration pricing, the company’s objective in pricing is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.
举一反三
- f the supply of a good in a market is limited, a company may follow a _____ approach to maximize revenue and to match demand to supply. A: penetration pricing B: psychological pricing C: full-cost pricing D: price skimming E: variable-cost pricing
- Which of the following pricing strategies would likely be used in a market where no other competitive products are available ？（） A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing
- In the initial stage of the product life cycle, the pricing strategy that sets high product prices in order to maximize profits is called the penetration pricing strategy.
- Compared to a single-price monopoly, a perfectly competitive market with the same costs produces ________ output and has a ________ price. A: less; lower B: less; higher C: more; lower D: more; higher
- New product pricing strategies contain skimming pricing, penetration pricing and neutral pricing strategies. (<br/>)