Indigo,acompanythatmanufactureselectricchimneys,isbasedinthecountryofTerrania.Indigoaimstoincreaseitssalesbyincreasingadvertisingeffortsandundertakingfrequentpromotionalevents.WhichofthefollowingstrategiesisIndigousinginthisscenario? A: market penetration B: market development C: downsizing D: diversification E: product development

A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts. A: market penetration B: forward integration C: market development D: product development

3.Since the KFC fast food restaurant entered the Beijing market in 1987, it has continuously developed franchise chain stores and occupied the Beijing fast food market, which belongs to ( ). A: Market development strategy B: Product development strategy C: Diversification Strategy D: Market penetration strategy

Coupons are useful for all of the following except which? A: Instrumental Conditioning B: Classical Conditioning C: Market Penetration D: Maintain brand equity E: Reduce Inventory

Which of the following pricing strategies would likely be used in a market where no other competitive products are available ？（） A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing

Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of strategy are Ron and Gail planning? A: market penetration B: market development C: product development D: product adaptation E: diversification

f the supply of a good in a market is limited, a company may follow a _____ approach to maximize revenue and to match demand to supply. A: penetration pricing B: psychological pricing C: full-cost pricing D: price skimming E: variable-cost pricing

Percutaneous penetration enhancers

A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts.通过加倍的市场努力使得企业在现有市场中提高现有产品或服务的市场份额，此种战略被称为 _______ A: market penetration市场渗透 B: forward integration前向一体化 C: market development市场开拓 D: product development产品开发

If a company has as its objective to reach a market segment that is relatively price insensitive and thus willing to pay a premium price for the value received, it will most likely use a pricing strategy called ____: A: penetration pricing. B: everyday low pricing. C: value-based pricing. D: skimming pricing.