中国大学MOOC: The first stage in brand building is to ______ the brand.

The success or failure of brand building of scenic spots has no influence on the operation of scenic spots.

The first stage in brand building is to ______ the brand. A: personalize B: define C: expose D: review

All of the following are challenges faced by bricks-and-clicks firms except: A: coordinating prices across channels B: building a brand name C: handling returns of online purchases at retail outlets D: building a credible website

_________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness

Which of the below is not an advantage of globalisation? A: Demand for Protectionism B: Economies of scale C: Business diversification D: Brand-building

The smell of a brand will not add to the overall elements of the brand identity.（ ）

A brand with high-value brand equity is a very valuable asset. （ ）

Not enough people recognize our logo; we need to spend a lot more on raising___________ .‎ A: brand stretching B: brand loyalty C: brand awareness D: brand equity

A slogan should evoke ____ feelings and ____ in the brand and reflect the brand’s ____.