Twelve years ago there was only one Chinese brand that managed to squeeze into the top 13 best global 100 brand list.

Which of the following strategies wins by merging and acquiring other good companies of their brand names and technologies? A: Global strategy B: Differentiation strategy C: Diversification strategy D: Growth strategy

_________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness

________ is the practice wherein an organization gives another organization the right to use its brand name, technology, or product specifications in return for a fee usually based on sales. A: Global sourcing B: Exporting C: Subsidizing D: Licensing

The smell of a brand will not add to the overall elements of the brand identity.（ ）

A brand with high-value brand equity is a very valuable asset. （ ）

Not enough people recognize our logo; we need to spend a lot more on raising___________ .‎ A: brand stretching B: brand loyalty C: brand awareness D: brand equity

Many global-brand companies,like eBay or Google, run into this problem when they enter China: They simply donot adjust to local realities enough.

A slogan should evoke ____ feelings and ____ in the brand and reflect the brand’s ____.

Apple’s ____ is an apple with a bite taken from it. A: brand awareness B: brand value C: logo D: brand recognition