When a company sets a high price for a new product with the intention of reducing the price in the future, it is using the ________ pricing strategy.
A: market-skimming
B: cost-plus
C: market-segmentation
D: market-penetration
E: competitive
A: market-skimming
B: cost-plus
C: market-segmentation
D: market-penetration
E: competitive
举一反三
- Assume a market is perfectly competitive. When a new producer enters the market, the A: price in the market increases. B: price in the market decreases. C: price in the market does not change. D: market is no longer a competitive market.
- Which of the following pricing strategies would likely be used in a market where no other competitive products are available ？（） A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing
- f the supply of a good in a market is limited, a company may follow a _____ approach to maximize revenue and to match demand to supply. A: penetration pricing B: psychological pricing C: full-cost pricing D: price skimming E: variable-cost pricing
- A market-skimming pricing strategy should NOT be used for a new product when ________. A: the product's quality and image support its higher price B: enough buyers want the products at that price C: competitors are unable to enter the market D: competitors can undercut prices easily E: producing a smaller number of goods is feasible
- what is Market-Skimming pricing? A: Set a low initial price in order to penetrate the market quickly and deeply. B: Set a high price for a new product to skim revenues layer by layer from the market. C: determine the price according to the perceived value of the buyer to the product.