When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand

Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality。（ ）

Marketing research that compares your product or service with products or services of other companies in the market is called __________ research A: product or service B: Market C: consumer D: competitive

In this passage the author tries to______. A: criticize Paul Krugman for omitting some crucial points in his theory. B: explain the recession in the consumer-product in Japan. C: bring up a theory concerning the consumer behavior. D: cast some light on how to pull Japan out of the recession in the consumer-product.

Price not only pays for your cost of goods and profit, it does much more, such as （ ）. A: communicating about the product B: conveying how a consumer should consume the product C: setting quality expectations D: segmenting the consumers

Of the main consumer promotion tools, which is the most effective for introducing a new product? A: coupons B: sampling C: cash refunds D: advertising

Of the main consumer promotion tools used to introduce a new product, which is the most costly? A: coupons B: sampling C: cash refunds D: advertising

___ is a group of consumers who share a set of social relationships based on usage of or interest in a product/brand. （ ） A: A reference group B: A consumer lifestyle C: An opinion leader D: A brand community

请选出下列句子正确的翻译。1.The consumer is guided by product performance. A: 消费者引领了产品的性能。 B: 消费者以产品的性能为导向。

B2C是英文（ ）的缩写。 A: Business to Customer B: Business 2 Customer C: Consumer to Consumer D: Consumer 2 Consumer