Product Data Management system is a ____________ system A: computer-based B: product-based C: data-based D: management-based

Which of the following is considered a step in the marketing research process? A: designing a product to meet the need based on research B: defining the question and determining the present situation C: planning for product modifications and test advertising D: setting the price for a product

All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion

________ is the practice wherein an organization gives another organization the right to use its brand name, technology, or product specifications in return for a fee usually based on sales.

___ is a group of consumers who share a set of social relationships based on usage of or interest in a product/brand. （ ） A: A reference group B: A consumer lifestyle C: An opinion leader D: A brand community

6 The three sales structures (geographic-based, product-based, and market/customer-based) have all of the following executive positions in common EXCEPT: (6.2)

Successful supply chain management is based upon the integrated<br/>management of the three types of flows of basic processes. Which<br/>“flow” are included? () A: product B: time C: finance D: information

“To plug a product” means to _____________. A: to produce a product B: to promote a product C: to pull a product D: to develop a product

________ is the practice wherein an organization gives another organization the right to use its brand name, technology, or product specifications in return for a fee usually based on sales. A: Global sourcing B: Exporting C: Subsidizing D: Licensing

The difference between the product line and the product mix is the product mix is the combination of all the product lines. (<br/>)