The product strategy in which companies first determine the price at which they can sell a new product and then design a product that can be produced at a low enough cost to provide an adequate profit margin is referred to as:
A: a. full costing
B: b. target costing
C: c. predatory pricing
D: d. discriminatory pricing
A: a. full costing
B: b. target costing
C: c. predatory pricing
D: d. discriminatory pricing
举一反三
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- Which method of pricing is most easily applied when two or more markets for the product or service can be kept entirely separate from each other? A: Price discrimination B: Product line pricing C: Skimming D: Volume discounting
- A market-skimming pricing strategy should NOT be used for a new product when ________. A: the product's quality and image support its higher price B: enough buyers want the products at that price C: competitors are unable to enter the market D: competitors can undercut prices easily E: producing a smaller number of goods is feasible